Tired of "losing it"
with your kids all the time?

Learn how to gain cooperation and build A peaceful home – without punishments.

Become the calm and confident parent you always wanted to be.

Get bite-sized weekly lessons and implementation challenges, on-demand training, a qualified coach and more for Only $9/MONTH

Just $9/month – cancel anytime

You’ve tried so many things to
bring peace into your home…

x Making punishments more severe – (not only did that not work, but it made you feel like a terrible parent)

x Spending hours and hours scouring the internet and reading every book you could get your hands on

x Listening to people who meant well but were giving bad advice (including your own parents)

x Putting your child in therapy with the hopes a therapist could “fix” your child, but not only was it expensive, your child wasn’t willing to cooperate and do the work

x Tried to stop yelling on your own but didn’t have much success (and biting your tongue wasn’t an effective long-term strategy)

x Joining tons of online parent groups hoping someone would tell you the magic answer but not being able to navigate all the strong and differing opinions

x Paid for parenting courses that “guaranteed” their tools would make your child cooperate but (they didn’t)

x Tediously memorized parenting scripts  – if you just had the exact right phrase, your child would listen (they didn’t)

But OMG… you are exhausted, aren’t you?

Trying all the things with no improvement. When will you start experiencing some peace and cooperation?

Or you could use a signature process to . . .

Deescalate Power Struggles, Build Connection with Your Kids and Experience More Peace in Your Home Without Bribes and Punishments

Here is what happens when you do that:

grey checkmark  You go to bed feeling proud of how you handled the day

grey checkmark  You wake up feeling excited to handle any challenge that comes your way

grey checkmark  You experience less defiance and power struggles

grey checkmark  Your child feels respected and therefore begins respecting you

grey checkmark  You no longer fear your children’s meltdowns and confidently deescalate them quickly

grey checkmark  You are able to be present with your children and can enjoy the precious time you have with them more fully 

grey checkmark  You no longer fear for your children’s future, you know they’ll be just fine

grey checkmark  Your throat is no longer hoarse at the end of the day from yelling and you feel less tense

grey checkmark   You and your partner communicate better and argue less

grey checkmark   You feel empowered to drive meaningful change in your home 

grey checkmark   You parent in a way that aligns with your own values and feels good

I'll be honest with you

Getting to this point wasn’t easy

When I began my parenting journey…

I thought I had all the tools I needed to be a great parent. Not only had my own parents taught me the “proper” way to parent, but many parenting experts at the time were validating their approach.

  • Don’t be afraid to tell your child “no” 
  • Follow through with an appropriate punishment when your child breaks a rule…. 
  • Be consistent

No problem, I thought. I got this! My kids will listen to me because I’m strong and willing to do what’s hard – it’s in my child’s best interest . So sure I can do that. And I did.

But then…

The tools I was using didn’t work. At all. Everyone in my house was fighting, my child was struggling. I felt like a failure as a parent. In fact, punishments (and even rewards!) were just making things worse. Much worse. I was so confused and lost. If this is the way I’m supposed to parent and it wasn’t working (and felt terrible), what the heck was I supposed to do? I didn’t have any alternate tools. 

So I tried…

x Doubling down on punishments thinking they weren’t harsh enough to deter misbehavior

x Sending my child to therapy (I’m doing everything I was taught to do so it must be my child)

x Reading tons of books, trying desperately to find “the answer”

Janell outside

and that's when it hit me . . .

I was unintentionally making it all worse

My child was misbehaving not because they didn’t want to do well, but because they couldn’t. The reason punishments weren’t working is because my child was lacking important skills such as emotional regulation, impulse control and problem-solving and was therefore unable to meet the expectations I had. 

No wonder my child was getting angrier and angrier – instead of helping by teaching them the skills they needed to do better they were getting punished for trying their best.  

I needed a new way to look at parenting. Instead of focusing on punishing away the misbehavior I needed to focus on what was causing the misbehavior and solve for that first. Instead of focusing on compliance I needed to work on building a better connection with my child. And instead of trying to control my child, I needed to first learn to control my own thoughts, feelings and actions.

And this time, I finally started to see the results I’d been working for so long:

grey checkmark  The tension in our home started to come down and we were experiencing more peace.

grey checkmark Our child was becoming less defiant and more cooperative.

grey checkmark  We experienced less power struggles and escalations (and the ones that did happen were less intense and shorter).

grey checkmark I felt better about myself and was no longer ashamed of the way I parented.

The best thing?

For the first time as a parent I felt empowered and confident. For so long I was fighting a losing battle, bribing, punishing, threatening  – whatever it took in an attempt to “make” my child behave so that I could have a short moment of peace.  

By reframing the way I looked at parenting, working on my own mindset, practicing self-regulation, using new tools, and focusing more on our relationship above everything else, I was able to SIGNIFICANTLY reduce the challenges we were having at home and created an environment where cooperation came naturally. And I was able to do this without any participation from my child. 

janell and girls

So how does it work exactly?


The path to being a calm and confident parent

The exact steps to feel empowered to flip the script on traditional parenting to create the homelife you crave.

Welcome to

The Flipped Parenting Community

Gain cooperation and create a peaceful home without having to use tactics such as bribes and punishments. By flipping the script on parenting you will be empowered to lead the change you want to see most in your homes.

Just $9/month – cancel anytime

When you join the Flipped Parenting COMMUNITY

You get everything you need to parent in a way that is effective and feels good.

You’ll get instant access to:

Just $9/month – cancel anytime

I am so convinced of the method and tools shared in the Flipped Parenting Community because they helped me to completely change the way I parented and create peace in our home.

Just $9/month – cancel anytime

What if I can help you feel more in control
of your parenting this month?

In just one month you can start seeing positive changes in your home. And even better, you can get a whole year of support in the Flipped Parenting Community for less than the cost of one private coaching session.

Just $9/month – cancel anytime

What our members say…

Evelyn W.
Flipped Parenting Community Inner Circle Member

“No matter where you are in your relationship with your child, this is something that will add value to your life.”

Valerie S.
Flipped Parenting Community Inner Circle Member

“Once I met Janell she totally flipped everything starting with my own mindset.”

Michelle N., Flipped Parenting Community Inner Circle Member

“The Flipped Parenting Community is such a fabulous resource!  Janell breaks down parenting challenges in small actionable steps and is truly empathetic.  The group sessions are very helpful in reinforcing our weekly lessons and help keep them top of mind.  I highly recommend this program for anyone wanting to improve their parenting skills and improve their relationship with their children.”

Rachel G., Flipped Parenting Community Inner Circle Member

“Janell Bitton is an awesome parenting coach. I found out about Janell on Facebook and started with a free hour long session in which she took the entire time to speak with me. What I really liked about Janell and why I still work with her now is that she really listened to me. She is very kind, funny, and down-to-earth, too. Her unique approach to parenting with intention helps me a lot and it can help you too. Now I am part of her online parenting membership community and I love it. I can hear about other parents struggles, wins, and point of views and share my own in a safe space. I highly recommend Janell and the Flipped Parenting Community!”

Who is this for?

👉The Flipped Parenting Community is for two specific people….


The parent that wants to be the best parent they can be and is ready to do the work, but doesn’t know where to start.


The parent that has started using positive parenting tools & strategies but knows they need regular reminders and accountability to keep their new skills top-of-mind.

If you can check one of these boxes, you’re in the right place!

Just $9/month – cancel anytime

Join the Flipped Parenting Community

You don’t need to use parenting techniques that don’t work and make you feel terrible. And, you can stop spending hours scouring the internet and trying ineffective “quick fixes.”

By learning how to reframe your thoughts about parenting, practicing self-regulation, building healthy relationships with your kids and learning new, non-punitive parenting tools you will be empowered to parent in a way that is not only effective, but feels good, too.

Just $9/month – cancel anytime

If you’re asking yourself…

“I already tried programs that didn’t help me, why do I need the Flipped Parenting Community?

Then let me tell you this:

  • This is nothing like the things you’ve tried before.
  • This doesn’t give you ineffective, short-term, one-size fits all band-aid solutions, but rather empowers you with life-long tools and strategies  to empower you to handle all the parenting challenges that come your way, now and in twenty years. 
  • This will help you to flip the switch from feeling like you’re failing as a parent to feeling empowered and being able to create the family life you desire. We’re going to set up the foundation for successful parenting by working on empowering ourselves first.
  • This will allow you to get the accountability, practice, and feedback to become the parent you want to be and to have a healthy relationship with your kids.
  • You aren’t in this alone anymore. Gain support and encouragement from a community of like-minded parents on the same journey. No more trying to justify your parenting style to people that approach parenting differently from you.
  • This costs less than a couple cups of coffee at Starbucks but unlike the coffee, this has the potential to change your whole life by letting go of the guilt and self-judgment and empowering you to create family relationships that will last a lifetime.

Just $9/month – cancel anytime

I swear by everything I share with you in the Flipped Parenting Community because it not only improved my experience as a parent, but gave me the tools I needed to build relationships with my family for a lifetime…

and I want the same for you!

Go from feeling like you’re failing as a parent ➤➤➤
To feeling empowered, confident and proud of how you handle parenting challenges that come your way.

Stop spending hours and hours scouring the internet and searching online mom’s groups for advice that is ineffective, contradictory, confusing, overwhelming and doesn’t align with your values and ➤➤➤
have a parenting strategy that not only works, but makes you feel good about the way you parent.

Stop feeling alone in parenting ➤➤➤
get support, accountability, new tools, strategies and share ideas and tips with other like-minded parents in our amazing members-only community.

Just $9/month – cancel anytime

Answering all your questions

A:  Parents of children of any age will benefit from the Flipped Parenting Community. No matter what stage you are at, NOW is the best time to learn these skills. It’s never too late or too soon to improve and learn life-long skills that will benefit you long-term in ALL your relationships. Parenting only gets harder, and the more you have practiced these skills, the better set up your tool box is, the better prepared you will be – especially during the teenage years and beyond.

A:  You determine how much time you want to dedicate to the membership. To get the most out of the membership, at a minimum, weekly lessons/challenges will average about 5 minutes to watch and most weekly assignments will require no more than 10 minutes a day (and involve things you’re doing anyway like talking with your child. 😄). I also would encourage you to pop into the community regularly to share your experiences, get feedback and learn from others. To get even more out of the membership, work through the self-paced 9-lesson“Parenting with Intention” mini course and participate in our live events.  

Keep in mind that long-term, these tools are time-saving! Imagine time saved not getting into “going nowhere” arguments with your kids or partner. Imagine precious time found in the evening when you’re no longer doing drawn out battles over bedtime. Imagine better sleep when you’re not laying in the dark worried that you messed up your kids or feeling guilty for losing your cool. 

A: Unlike traditional/conventional parenting, the Flipped Parenting Village is driven by the idea that a child’s misbehavior is a result of 1) lagging skills and/or two 2) a relationship issue between parent and child. Therefore we use the FLIP Framework to empower parents to get control of their own mindset and self-regulation first. Next we focus on prioritizing and building a healthy relationship with our kids. Then we learn new positive parenting tools and strategies to address parenting challenges. We learn to shift our focus from punishing misbehavior to solving for what is causing the misbehavior.

A: You’re probably here because what you’ve been doing hasn’t been working. You know the tools you’ve been using don’t work (and they feel terrible), but you don’t know what else to do. You want to feel better about your parenting and want your children to truly respect (not fear) you. You know it’s going to take some work to learn to parent differently, but you’re ready and excited to have a safe, non-judgemental place and a community of parents on the same journey to support you and provide ongoing accountability.

A:  This is not for you if you’re looking for a quick fix. (It’s also not for you if you want to learn the most effective ways to punish your child into compliance.)  I wish I had the magic tool that would make all your parenting challenges disappear (and then I’d be a billionaire!), but reality is there is no quick fix. Parenting is hard work that requires ongoing practice and flexibility as the needs of your children (and your own needs) grow and change. The goal is not perfection, but to learn and do better. And, the more we practice and the better tools we have, the better equipped we will be to handle any parenting challenge that comes our way. Unfortunately there are no shortcuts in parenting.

A: To empower all parents, no matter where you are in your parenting journey, to be the parent you want to be. To help you make the shift to a “positive” parenting style that feels better and is more effective. To provide you with  non-punitive tools and strategies that not only work, but will not damage your relationship with your children. To learn to focus on problem solving and teaching your child the skills they desperately need.  To provide accountability and keep your positive parenting practice front of mind.

And, not only will you improve relationships with your children, but the tools you will learn will improve any relationships in your life. As you begin to apply the concepts in the Flipped Parenting Community, you will begin to look at the world through a different lens and approach all the relationships in your life in healthier ways. You will feel better about yourself, your child and other important relationships in your life.

A: Anyone who spends time or works with children will benefit from the Flipped Parenting Community. Grandparents, family members, babysitters, teachers, medical professionals and so many more would benefit. In fact, getting your village on the same parenting page is tremendously valuable.

A: You will receive an email with your log in instructions and other details immediately after your purchase.

A. Yes, you can wait. But you are most likely here because you need help now.  Keep in mind that every day you wait to address your parenting challenges and put off personal growth, the more you drift away from your child and the more you repairs you will have to make. 

A. Yes, you can cancel your membership any time with the click of a few buttons.

A. Due to the nature of the membership site and the fact that you are given instant access to materials, refunds will not be given. However, you can cancel anytime. And of course – please reach out any time if you have any questions or concerns and we’ll do our best to make it right!

The Flipped Parenting Community

Gain cooperation and create a peaceful home without having to use tactics such as bribes and punishments. By flipping the script on parenting you will be empowered to lead the change you want to see most in your homes.

Just $9/month – cancel anytime

When you join the Flipped Parenting COMMUNITY

You get everything you need to parent in a way that is effective and feels good.

You’ll get instant access to:

Just $9/month – cancel anytime

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